Join in honoring our heroes, March 28 through Oct 31, 2025.

Every mile you ride brings us closer to Harley-Davidson’s $1 million donation to support military, veteran and first responder heroes. And as you ride, you’ll earn rewards and compete to win one of five brand-new Harley-Davidson® motorcycles.

Ready to join the challenge? Stop by the dealership to get started.

Harley Owners Group® and Passenger Members Enjoy Even More Rewards.

Become a Harley Owner Group Member

Ride MORE, EARN MORE, AND MAKE A DIFFERENCE.

Start at the dealership

Visit us to register and start logging your miles. Collect keywords at each odometer reading to contribute to your Rev Score, giving you more chances to win incredible prizes like a new Harley-Davidson motorcycle.

Members earn the most

All Harley-Davidson® riders are welcome to participate in the Let’s Ride Challenge™ Ride For Heroes, but Harley Owners Group® and Passenger members earn the most benefits! Not a member? Join today to maximize your rewards.

ride your way to prizes

The more you ride, the closer you get to exclusive rewards like decals, coins, and patches—and compete to win one of five new Harley-Davidson® motorcycles! Visit your dealership to start tracking your miles and boost your Rev Score!

Ride for heroes

Every mile you ride helps support our troops! Miles logged during the 2025 Let’s Ride Challenge™ Ride For Heroes goes to charities supporting military, veteran, and first responders. By participating, you’re not just competing for prizes—you’re making a meaningful impact.

Ride with pride, knowing you’re helping those who’ve served.

Win one of 5 new Harley-Davidson® motorcycles

Five motorcycles are distributed across “tiers”, which correspond to miles recorded. Move your way through these tiers for more opportunities to win! Winners will be chosen based on the highest Rev Score in each tier. The more you update your mileage and collect keywords, the higher your Rev Score. Win the bike as a Harley Owners Group or Passenger member and you’ll also receive a $5,000 bonus!

Silver

Nightster

1 - 2,500 miles

GOLD

Street Bob

2,501 - 4,000 miles

PLATINUM

Fat Boy

4,001 - 5,500 miles

DIAMOND

Street Glide

5,501 - 7,500 miles

BLACK & ORANGE

CVO Road Glide

7,501 + miles

Rider Rewards

Registration and first reading

Once you complete registration and receive your first odometer reading at a participating Harley-Davidson® dealership you will receive your starting decal.

1,000 Miles Ridden

Once you reach your first milestone of 1,000 miles ridden you will earn the 2025 Let’s Ride Challenge™ Ride for Heroes Challenge Coin.

5,000 Miles Ridden

Active Harley Owners Group and Passenger members will receive a H.O.G. exclusive hat, and 2,500 points ($25 value).1 Non-members/free members will receive a 1-year Harley Owners Group membership.2

October Odometer Reading

Once you complete an odometer reading at a participating Harley-Davidson® dealership in October you will receive your 2025 Let’s Ride Challenge™ Ride for Heroes patch.

*NO PURCHASE/PAYMENT NEC. THIS IS A CONTEST OF SKILL. Offered only to Harley-Davidson riders, above age of majority & legal US/DC res (excludes HI). Other elig restrs apply. Contest starts on 3/28/2025 at 8 AM EST & ends 10/31/2025 at 11:59 PM EST. You must have smartphone/mobile device capable of scanning QR Codes to register (one time only) & obtain periodic mileage validations at a participating Harley-Davidson® dealership to compete. DATA RATES MAY APPLY. MAY NOT BE AVAIL IN ALL AREAS OR ON ALL DEVICES. Contestants are scored based on combination of miles ridden & dealer engagement credits. Results will be tabulated & winners will be determined no later than 12/31/2025. Prizes: Black & Orange Tier GP Motorcycle (1): 2025 H-D® CVO™ Road Glide®*. ARV: $50,999. Diamond Tier GP Motorcycle (1): 2025 H-D® Street Glide®*. ARV: $29,949. Platinum GP Motorcycle (1): 2025 H-D® Fat Boy®*. ARV: $23,249. Gold Tier GP Motorcycle (1): 2025 H-D® Street Bob®*. ARV: $17,849. Silver Tier GP Motorcycle (1): 2025 H-D® Nightster®*. ARV: $9,999. *GP Motorcycle winners who are eligible and active Harley Owners Group® or Passenger members prior to 10/31/2025 only will also receive $5,000 check, which will increase their prize ARV by $5,000. This is only awarded to elig Harley Owners Group® mbrs. Limit 1 GP Motorcycle/person. Each Motorcycle Prize winner must pay tag/title/dealer & fees prior to claiming Motorcycle Prize & are resp for all other taxes/costs not stated above. Other restrs apply. For full rules (incl partic dealerships, registration/mileage validation steps, contest scoring, eligibility, winner determination & prizes) & Winners' List (avail no later than 12/31/2025), visit h-dletsride.com. Sponsor/Operator: Mighty Loud, Inc. All rights reserved. Void where prohibited. Donations made to military, veteran and first responder organizations will not affect your participation in this challenge.